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Search Engine Placement
First, they have to find you. Undoubtedly you already
appreciate the importance of ranking well in the popular search engines.
The best site in the world will not deliver results if it is not easily
found and some eighty percent of sites are initially found through search
engines, not, as we are tempted to think, through people remembering
catchy domain names. Search engines, particularly the clear current leader
Google, devote vast resources to the constant refinement of their ability
to rank websites accurately.
Like it or not, the simple fact is that the lions share of first time hits
go to those sites who manage to stay on the first page of Google. Anywhere
on that first page is the critical factor, page two is still useful, page
three? - the surfers are thinning out at this point.
Getting those initial hits is terrific, but has little bearing on how
many customers or loyal fans you get to keep.
This is the great lie about hit rates - hit rates are most definitely not
"everything", unless hit rates for you is an end in itself. There are
some well known classes of sites out there that get HUGE hit rates but do
almost no business - and there are some million dollar sites out there
which rank poorly in the search engines.
You need results that keep your site up there in the face of constantly
climbing opposition from competing sites. Our "Cork" technology is not an
addon extra no a bunch of short lived tricks, it is entirely an integral
part of the total package.
If your site does not demonstrate a virtually constant upwards spiral
towards the top against a tide of increasing numbers of webpages being
generated every day then you need cork technology to prevent your site
drowning in a sea of improving opposition. Your online sales chart will
largely mimic your search engine rankings progress, all other things being
equal - we cannot over emphasise the importance of search engine rankings,
which can be taken to read "Google" rankings for all intents and purposes
at this point in time though even that is changing as other industry
leaders catch up.
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Murcom Acquires data recovery technology
Northern Rivers based I.T. company Murcom Computers has recently established a specialist data recovery facility aimed at saving data from crashed hard drives. ...Full Story>>
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