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Some DIY Basics
Step 1 - most important! - make sure your HTML is solid and compliant.
Search engines do not as a rule feel it is their duty to allow for
seriously broken html, something as simple as missing or faulty table or
body tags can cause most of your page content to be ignored. Without
this all the fancy tricks and optimisation in the world won`t get your
page noticed.
Step 2 - if you have tried a sneaky trick, undo it it immediately, even if
it seems to be working for the moment. Invisible text stuffed with
keywords is still being used by many and search engines most definitely
can detect this. Their response is typically a penalty downgrading to
teach you a lesson. Even if the trick works now, its days are numbered.
Search engines devote huge efforts to find and counteract any measure at
all that is designed to artificially inflate a sites apparent relevance.
Well written copy is good for search engines AND your readers.
Step 3 - make sure links on your site can be followed by robots, not just
mouse clickers. Dress up ordinary anchor elements with style sheet
creativity rather than use robot unfriendly java, javascript or flash menu
elements or links.
Join one of the many search engine forums out there and keep up with what
works and what no longer works. Learn why some dynamic sites rate poorly
and others seem to equal static sites for visibility and even surpass
them.
Understand the penalty for using "click and pray" proprietry website
building tools as against tight efficient hand coded pages.
The infant industry of search engine optimisation is currently thriving on
fixups that the owner or developer could easily fix themselves. There is
a
smallish set of rules that have been repeated so many times that the
knowledge of them is almost part of webpage folklore and they
include....
Don`t use frames.
Do use standard styled anchor tags for hyperlinks.
Do build proper headers titles meta tags and page body in strict
accordance with WC3 guidelines.
(www.w3.org).
Good search engine placement is like having a shop in the main street -
which is no guarantee people will like doing business with you, so do try
and put search engine optimisation in some sort of perspective with the
rest of your business (and website) approach.
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Murcom Acquires data recovery technology
Northern Rivers based I.T. company Murcom Computers has recently established a specialist data recovery facility aimed at saving data from crashed hard drives. ...Full Story>>
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